EUMOFA Talk “From Sea to Shelf Unpacking Consumer Behaviour and Market Trends in Sustainable Fisheries” is available online

The video recording of the EUMOFA Talk “From Sea to Shelf Unpacking Consumer Behaviour and Market Trends in Sustainable Fisheries” is now available on the EUMOFA YouTube channel.

EUMOFA held the Talk “From Sea to Shelf Unpacking Consumer Behaviour and Market Trends in Sustainable Fisheries” on Tuesday, 6 May 2025 at the Seafood Expo Global in Barcelona, Spain.

The panel included:

• Sterenn Lucas – Associate Professor, L’Institut Agro
• Roberto Alonso – Secretary General, ANFACO-CECOPESCA
• Daniel Voces de Onaíndi – Managing Director, Europêche
• Christophe VANDE WEYER – Policy Officer, European Commission / DG MARE;

The talk was moderated by Valentina Sannino, Deputy Market Intelligence Coordinator of the EUMOFA team.

The main objective of the Talk was to explore current consumer trends related to sustainable fishery and aquaculture products, with a focus on sustainability awareness, purchasing behavior, and market mechanisms such as eco-labelling. Participants also gained insights into strategies for promoting the market adoption of environmentally friendly products and ensuring sustainability throughout the supply chain.

Watch the full talk here, courtesy of Seafood Expo Global 2025.

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